FreeMotion Treadmills – ICON’s Club-Level Luxury Brand

Freemotion Logo

The club level FreeMotion treadmills are just about the most exciting machines we’ve seen in a long time. They are an ICON brand now, having been acquired in 2001, and renamed FreeMotion Fitness after their original name, Ground Zero Fitness, became a downer after 9/11. The appeal of these beauties can be described in one word: luxury.

ICON’s Specialty Brand

ICON Fitness puts out mass market import treadmills such as Epic, Healthrider, ProForm, Weslo, and Reebok. The new Freemotion brand is their attempt to carve a niche among the high-priced, club-level specialty market, and they’ve got a winner with these machines.

Not only are they made with premium parts, different from the other sister brands, they even have a separate customer service division.

A Look at the Current Lineup

Freemotion Treadmills

FreeMotion treadmills offer unparalleled luxury. They are equipped with a powerful self-cooling, spin-balanced CHP motor; 2.5" to 3.5" precision-crowned rollers; and large 60" Commercial Quiet belts.

The FreeMotion brand of treadmills also feature BioStride™ Deck and Reflex cushioning, which absorb the impact at the front of the belt where the foot falls, yet will be firmer at the rear of the deck where the back foot pushes off. The adjustable cushioning technology lowers impact on your joints by up to 38%.

The current lineup is a little hard to figure out, as there are many different models featured on the company site and other retail entities.

Looking on the Freemotion site, you have the 1500 GS, 2000 GS and 2500 GS.

1500 GS

The base FreeMotion 1500 GS costs around $2,799 and features a powerful 4.25 CHP motor, SRS advanced cushioning, 15% incline, 3% decline, a 22" x 60" running deck,grip and wireless heart rate monitoring, SpaceSaver folding design, full color 7" touch screen, 38 built in workouts and a 400 lb. max weight capacity.

2000 GS

The mid-level 2000 GS costs around $2,999 and has all of the features of the 1500 GS plus a larger 10" touch screen, multi grip handlebars, iFit interactive technology, 44 built in workouts and up to 350 lb. max weight capacity.  You have the option of adding a 15" FreeVision HDTV.

2500 GS

The top of line 2500 GS costs around $3,799 and expands upon the 2000 GS with a 400 lb. max weight capacity.

You can also find some of the older FreeMotion treadmills available at sites like Amazon, like the 790 Interactive, 850, 860 and 890 models, as well as the i7.9,  i11.9 Incline Trainers.  Those models are considerably cheaper than the ones above, with varying features and capabilities.

There are also some new commercial machines including the FreeMotion t10.8, t10.9 Reflex and t11.9 Reflex treadmills, but those are mostly for use in health clubs and sports facilities.

The treadmill warranties on all models is also premium and worth a mention: lifetime on the frame, up to 20 years on the motor, 5-7 years for parts, and 1-2 year on labor, depending on the machine.

Perfect Scores in Reviews

All leading consumer magazines and review sites who have done write-ups on FreeMotion Fitness machines give them high marks (except for one lower end model which looks to be an ICON knock-off). The line starts at $1,999; the elite model is retail priced at $4,499. The best treadmill models start at around $3,200.

The quality and performance of these treadmills blow the reviewers away. The strengths are in the design, console, programs, large walking area, low noise, full power, and extra cushioning, as well as in the overall quality and value. We can’t think of a treadmill that ever scored so high in all areas.

Both the residential and light commercial line of FreeMotion treadmills (not to mention the exciting new Incline trainers), are competitively priced to go against Landice, Bodyguard, and other brands that dominate the $2,999 to $3,999 price class.

What We Say About FreeMotion Treadmills

The FreeMotion treadmills are very high quality.  We've been using them for years at the gym along with their strength equipment and it's always been a great experience.

We wouldn't necessarily buy them from the company site, however, as you can get much better deals on FreeMotion treadmills at places like Amazon which offer discounts and sales that you don't often find on the manufacturer site.

Take a look at the 790, 850, 860 and 890, all of which if you can snag at under $2000 you're getting a good price.  They are all a few years old but the quality can't be beat.  The newer models, i.e. the GS 1500, 2000 and 2500, are out of reach for most home users.

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Model Reviews

FreeMotion 790 Interactive Treadmill- The FreeMotion 790 is a complete entertainment center loaded with a 15" TV screen attached, a 10" web browser, and a music port with speakers for an MP3 device.

FreeMotion 750 Interactive Treadmill - The FreeMotion 750 offers an advanced incline / decline deck, plus a large AC motor, and a wide selection of programs and entertainment features.

FreeMotion 770 Interactive Treadmill - A folding treadmill with many of the same features as the 750 model but with a more powerful motor and a touch screen display.

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UPDATE: October Treadmill Sales are on!


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