Epic Treadmills – One of ICON’s Best Selling Brands

Epic Logo

You’ve likely seen many Epic treadmills even if you think you’ve never actually seen one. They are made by parent company ICON Fitness, the industry giant of the fitness equipment world that also makes NordicTrack, ProForm, Healthrider, Image, Weslo, and Reebok machines.

Epic is a re-packaged treadmill designed for box stores like Costco but also available online. They are basically similar to other ICON machines such as ProForm, Reebok, and NordicTrack since they are assembled at the same factory but fitted with a few different features, some styling adjustments, and of course, a different name badge.

Improved Quality

Epic Treadmills

The best thing about Epic treadmills is that ICON has improved their quality dramatically the past few years yet managed to keep prices down. They are so much improved in fact that a number of models received a Best Buy from Consumer Reports in 2008.

UPDATE: EPIC treadmills are no longer being manufactured or sold.  Check out our NordicTrack treadmill reviews to find a comparable model.

The entire Epic line comes in as affordable and well-designed, with big 12-year warranties and lots of cool features. In juggling with the difficult choices of making bargain basement treadmills, yet still making them reliable, ICON has chosen to improve the drive motors, rollers, and electronic components by importing key parts from Asia.

The customer service still needs improvement but with their sales volume being so high, it’s hoped that they can expand the service department and improve in this area as well.

What Reviewers Say

There are cosmetic changes in these treadmills which differentiate Epic from Reeboks and other ICON sibling brands, so it is best to compare features, warranties, motor sizes, and other perks to make sure you get the best deal on your new treadmill.

Don’t rely on reviews that are several years old on the Epics; the new models are greatly improved and you can easily find units that have been dubbed Best Buy in their class.

What We Say About Epic Treadmills

If you are looking to purchase one for your home gym, you can’t go wrong with one of the budget Epic home treadmills. They are one of the top selling brands and you can find excellent bargains on these machines.

The sub-$1,000 Epic treadmills especially offer better value for your money than their $1,000 to $2,000-priced sibling machines. In the latter price range, we suggest you should be looking at better value treadmills such as those built by Sole or NordicTrack.

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Model Reviews


Epic A30T Treadmill - The A30T offers many of the same outstanding specs as the A35T and the A42T, but surfing the web on a black and white screen is the turn-off of this model.

Epic A35T Treadmill - Everything you could want in a fitness machine that emphasizes entertainment features: web browsing, iFit Live technology, 40 workout programs.

Epic A42T Treadmill - The array of features included on the Epic A42T will make you do a double take. But on closer inspection – is it all really worth a price tag of $3,200?

Epic 450 MX Treadmill - an entry level machine designed and built for the mass market.

Epic 600 MX Treadmill - styling, components, programming, and console design are average at best.

Epic View 550 Treadmill - a solid, affordable TV treadmill. Reviews include this exciting model on Best Buy lists in leading consumer magazines.

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UPDATE: Summer Treadmill Sales are on!


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